MICA – Mudra Institute of Communications
MICA – Ahmedabad
- Ahmedabad, Gujarat
- Established: 1991
AICTE Approved
NBA Accredited
2 Years Duration
₹28 Lakhs Total Fee
₹28 Lakhs Total Fee
CAT · XAT · GMAT · MICAT
240 Total Seats
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Quick Highlights
Everything you need to know about MICA Ahmedabad at a glance
College Type
Private, Autonomous
Establishment Year
1991
AICTE Approval
AICTE Approved
ACCREDITATION
NBA Accredited · AACSB Member
Programs Offered
5 Academic Programmes
Total Intake
240 Students / Year
Total Intake
240 Students / Year
MBA Duration
2 Years (Full Time)
Total Fees
₹28 Lakhs
Hostel Available
Yes (Boys & Girls)
Placement Support
Dedicated Placement Support
Where Marketing, Communication, Creativity & Management Meet
MICA Ahmedabad is an autonomous, non-profit institution established in 1991 and dedicated to developing leaders in strategic marketing, communication, creativity and management. Located in Ahmedabad, MICA offers a distinctive learning environment that combines academic rigour with experiential learning, industry engagement and an interdisciplinary approach.
MICA brings together experienced faculty, industry practitioners and a diverse student community in an environment designed around creativity, strategic thinking and real-world business challenges. Its flagship PGDM-C and PGDM programmes integrate management fundamentals with strategic marketing, communication, analytics, technology and immersive learning.
With a strong focus on strategic marketing and communication, MICA prepares graduates for careers across brand management, advertising, media, entertainment, digital, consulting, analytics, technology and other emerging business domains. Its close industry connections and alumni network further support professional development and career opportunities.
Academic Excellence
MICA combines rigorous management education with strategic marketing, communication, creativity and analytics, developing future-ready leaders through an interdisciplinary and experiential learning approach.
Experienced Faculty
Learn from experienced faculty and industry practitioners who bring academic expertise, research, strategic insight and real-world business perspectives into the classroom.
Industry Exposure
MICA provides strong industry engagement through live projects, case-based learning, industry interactions, internships and experiential learning connected to real business challenges.
Innovation & Research
MICA encourages innovation, creativity and research across marketing, communication, technology, analytics and emerging business trends, helping students develop ideas that create meaningful impact.
Campus Life
MICA's vibrant residential campus in Ahmedabad offers a distinctive environment where creativity, collaboration and diverse perspectives come together through academic, cultural and student-led activities.
Career Development
MICA supports career development through industry connections, internships, placement opportunities and exposure to leading organizations across marketing, communication, media, technology, consulting and related sectors.
Choose Your Specialization
MICA offers two-year, full-time residential postgraduate programmes designed to develop expertise in strategic marketing, communication, creativity, media, analytics, and management for the evolving business landscape.
2 Years
Duration
180
Seats
₹28L
Fee
Eligibility
Bachelor’s degree or equivalent qualification from a recognised university, with the required academic criteria. Final-year candidates may also apply subject to MICA’s conditions.
Accepted Exams
CAT
XAT
GMAT
MICAT
- Brand Strategy & Management
- Product Innovation & Management
- Media, Entertainment & Sports Business
2 Years
Duration
60
Seats
₹28L
Fee
Eligibility
Bachelor’s degree or equivalent qualification from a recognised university, with the required academic criteria.
Accepted Exams
CAT
XAT
GMAT
MICAT
- Business Analytics & Consulting
- Data Science & AI
- BFSI & Fintech
PGCM – Advertising & Marketing Communication
Copywriting · Art Direction · Creative Strategy
11 Months
Duration
Residential
Programme
₹13.33L
Programme Fee
Eligibility
Bachelor’s degree under the 10+2+3 system from a recognised university in any discipline. The programme is designed for creative graduates, digital natives, career switchers and aspiring creative professionals.
Accepted Exams
MICAT
CEST
- Marketing communication & brand strategy
- Copywriting & creative strategy
- Visual storytelling & portfolio development
PGCM – Digital Media & Marketing Communications
Content Creation · Social Media · Creator Economy
11 Months
Duration
Residential
Programme
₹13.33L
Fee
Eligibility
Bachelor’s degree from a recognised university. The programme is designed for aspiring content creators, social-media managers, talent managers, personal-brand builders and professionals seeking expertise in the creator economy.
Accepted Exams
MICAT
Personal Interview
Portfolio Presentation
- Content creation & digital storytelling
- Social media & influencer strategy
- Creator economy & personal branding
Fellow Programme in Management
Strategic Marketing · Communication · Research
4 Years
Duration
8
Seats
Fully Funded
Tuition Waiver + Stipend
Eligibility
A postgraduate/master’s degree with 60%+ marks in management, communications, humanities or social sciences, along with a bachelor’s degree.
Accepted Exams
MICAT
FPM Written Test
Research Proposal
Presentation & PI
- Marketing & consumer research
- Communication & media studies
- Theory building & impactful research
Your Path to MICA Ahmedabad
A transparent, step-by-step admission process designed to identify candidates with strong aptitude, creativity, communication skills, and potential for leadership in marketing and communication.
Check Eligibility
Have a recognised bachelor’s degree in any discipline under the 10+2+3 system with at least 50% marks or equivalent CGPA. Final-year candidates may also apply, subject to MICA’s document and graduation requirements.
Fill Application Form
Complete the MICA application and submit your academic and personal details along with your CAT/XAT/GMAT score information. Candidates must also register for MICAT.
Take the MICAT
Appear for MICAT I and/or MICAT II. The MICAT includes a Psychometric Test, Descriptive Test, and test covering areas such as divergent/convergent thinking, verbal ability, quantitative skills & data interpretation, and general awareness. The better MICAT score is considered.
Shortlisting & GE-PI
Candidates who clear the required CAT/XAT/GMAT and MICAT cut-offs are shortlisted for Group Exercise (GE) and Personal Interview (PI).
PI Selection & Merit List
MICA prepares the final merit list using the prescribed composite score. For PGDM-C, 30% of the current composite is CAT/XAT/GMAT 35%, MICAT 25%, GE 10%, PI 20%, academics 5%, and diversity/extracurricular achievements 5%.
Fee Payment
Selected candidates receive an admission offer and must accept the offer and complete the required fee payment within the deadline specified in the offer letter.
Admission Confirmed
Complete the remaining admission formalities and enrolment requirements to confirm your place in the two-year residential PGDM-C or PGDM programme at MICA Ahmedabad.
Who Can Apply?
MICA welcomes graduates from diverse academic backgrounds. Here are the key eligibility requirements for admission to its two-year full-time residential PGDM-C and PGDM programmes.
Bachelor's Degree
A Bachelor's degree (10+2+3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).
Minimum Marks
A minimum of 50% marks or equivalent CGPA in the Bachelor's degree is required for the PGDM-C and PGDM programmes.
CAT / XAT / GMAT
Candidates must have a valid score in at least one of CAT, XAT or GMAT. This score is a mandatory component of the MICA selection process.
MICAT
Candidates must appear for MICAT, MICA's entrance examination assessing psychometric ability, descriptive writing, divergent and convergent thinking, verbal ability, quantitative ability & data interpretation, and general awareness.
Final-Year Students
Students in their final year of graduation may apply, subject to fulfilling MICA's requirements and submitting the required proof of completion within the prescribed timeline.
GE & PI
Candidates who qualify through the written selection stages are shortlisted for Group Exercise (GE) and Personal Interview (PI) before final selection.
Documents Required at the Time of Admission
- 10th & 12th Mark Sheets
- Entrance Exam Scorecard (CAT/XAT/GMAT)
- 2 Recent Passport-size Photographs
- Work Experience Certificate (if applicable)
- Graduation Degree & Mark Sheets
- ID Proof (Aadhar / Passport)
- Category Certificate (if applicable)
- Migration Certificate
Note: Final-year students may apply provisionally. Admission remains subject to completion of the qualifying degree and submission of the required final documents within MICA's stipulated timeline.
Transparent & Affordable Investment
Plan your management education investment confidently. MICA offers structured fee plans for its flagship two-year PGDM-C and PGDM programmes, with additional charges applicable as per the programme fee structure.
Application Fee
Admission processing fee including MICAT
Programme Fee (2 Years)
Total fee for the two-year residential PGDM-C / PGDM programme
Tuition & Infrastructure
Included in the published two-year programme fee
Residential Campus
Residential programme; applicable accommodation and campus charges are as per MICA's fee structure
International Immersion
Optional programme with separate charges
Total Programme Fee
For the 2-year full-time residential PGDM-C / PGDM programme
Scholarships & Financial Aid
Merit-Cum-Means Scholarship
Merit + NeedMICA provides scholarships to deserving students based on academic performance, family income, financial need, and overall merit. Scholarships may cover 25% to 100% of tuition fees.
Financial Need
Need-BasedStudents with demonstrated financial need may be considered for assistance, subject to MICA's eligibility criteria and verification of financial documents.
Academic Excellence
AcademicStrong academic performance is considered as part of the scholarship evaluation, along with attendance and overall academic standing.
Equity Scholarship
EquitySelected first-year PGDM-C and PGDM students may receive the Equity Scholarship, providing additional financial support based on MICA's applicable criteria.
Fee-wise Payment Schedule
Careers That Define Futures
MICA Ahmedabad’s dedicated placement team connects students with leading organisations across FMCG, consulting, technology, BFSI, media, e-commerce, analytics and other major industries.
₹19.21 LPA
Average Package
₹35.50 LPA
Highest Package
100%
Placement Rate
87+
Recruiting Companies
₹18 LPA
Median Package
₹26.61 LPA
Top 50 Average
Placement by Sector (2025)
Summer Internship
Every MICA PGDM-C and PGDM student undertakes a 2-month summer internship with leading organisations, gaining hands-on exposure to real-world marketing, communication, strategy, consulting, technology and business environments.
8 Weeks
Duration
₹1.62 Lakh
Avg Stipend
₹5.76 Lakh
Highest Stipend
Industry Collaborations
MICA maintains strong industry engagement through its corporate relations and summer-placement ecosystem, connecting students with organisations across FMCG/e-commerce, media & OTT, BFSI & fintech, consulting & technology, consumer tech and other sectors.
Join Alumni at World-Class Organizations
MICA graduates are recruited by leading organisations across FMCG, e-commerce, consulting, technology, BFSI & fintech, media & entertainment, consumer technology, market research and marketing communications.
Accenture
ICICI Bank
Adani Group
Gartner
Google India
IBM
PUMA India
Godrej
Hindustan Unilever
Coca-Cola
Amul
Sentisum
ITC
Mastercard
Titan
Vedanta Resources
L'Oréal
Flipkart
Hindustan Unilever
Tata
Flipkart
HSBC
Nivea
The Times of India
87+ companies recruited from MICA across recent placement cycles.
A Campus Built for Excellence
Spread across a 24-acre campus in Ahmedabad, MICA offers a vibrant residential learning environment with academic facilities, creative spaces, sports infrastructure, dining options, and resources designed to support learning, creativity, collaboration and holistic development.
Wi-Fi Campus
Campus-wide internet connectivity supports academic work, research, communication and student activities across the residential campus.
Learning Resource Centre
Knowledge Exchange & Information Centre
Hostel
MICA is a residential campus with student hostels and 24×7 internet connectivity, creating an immersive environment for academic and community life.
Sports Complex
The campus supports sports and recreation through facilities and activities including cricket, tennis, badminton, table tennis and other sporting events, with student-led competitions throughout the year.
Gymnasium
Fitness and wellness facilities support an active student lifestyle, complemented by yoga and other campus wellness activities.
Medical Centre
MICA provides online and in-person counselling services and free daily yoga classes to support students' personal, academic and emotional well-being.
Auditorium & Seminar Halls
Modern spaces for guest lectures, industry interactions, seminars, presentations, conferences and student-led events.
Computer Labs
MICA provides technology-enabled computing and digital resources supporting analytics, research, communication, creative work and management education.
Innovation & Research
MICA supports research and creative experimentation through its centres of excellence, studios, KEIC, faculty research and industry-linked learning ecosystem.
Cafeteria
The campus has 24×7 canteens, Chhota and MICafe, which serve as informal spaces for meals, conversations, collaboration and student life.
Transport
MICA's Ahmedabad location provides access to the city's academic, business and cultural ecosystem, with the campus situated in Shela, Ahmedabad.
Campus Security
The residential campus provides a managed academic and living environment designed to support student safety, well-being and community life.
A Campus Built for Excellence
Located in Ahmedabad, MICA offers a vibrant residential campus designed around creative learning, collaboration, industry interaction and holistic student development.
Excellent Faculty
MICA brings together experienced faculty and industry practitioners, combining academic rigour with practical knowledge across management, communication and strategic marketing.
Industry-Oriented Curriculum
Students gain industry exposure through live projects, industry interactions, workshops, internships and engagement with leading organisations across diverse sectors.
Corporate Exposure
Students gain extensive exposure through industry engagement, live projects, internships, leadership labs and interactions with organisations across consulting, FMCG, BFSI, technology, media, e-commerce and other sectors.
Modern Infrastructure
MICA provides a technology-enabled learning environment with specialised academic resources, creative spaces, digital facilities and infrastructure designed for management, communication and strategic-marketing education.
Strong Placements
MICA has maintained a 100% placement record, with recruiters spanning FMCG, consulting, BFSI, IT & ITES, e-commerce, analytics, media & entertainment, marketing agencies and other sectors.
Internship Opportunities
MICA's summer internships provide students with practical exposure and opportunities to apply classroom learning through real business and communication projects with leading organisations.
Leadership Development
MICA develops future-ready leaders by combining strategy, creativity and analytics with experiential learning, live industry projects, cultural intelligence and leadership-focused experiences.
Alumni Network
MICA has a global alumni community of 4,500+ graduates, including senior leaders, entrepreneurs, creatives and communication strategists across FMCG/FMCD, e-commerce, consulting, banking, media, technology and other industries.
Voices of Our Alumni
Hear from MICA students and alumni who have developed careers across marketing, communication, creativity, strategy and diverse industries.
“From day one, MICA encourages you to think differently. Everything pushes you to innovate.”
Sneha Iyer
PGDM
“MICA helped me discover the power of storytelling in marketing. The blend of creativity and strategy is unmatched.”
Aarav Mehta
PGDM-C
“The leadership labs and live projects gave me confidence to lead campaigns for global brands.”
Riya Shah
PGDM
“What sets MICA apart is its culture of empathy. You’re shaped into a thoughtful leader.”
Tanmay Rao
PGDM-C
“A MICA education can build careers that combine strategic thinking, creativity and leadership.”
Vaishali Verma
PGP
“MICA’s communication and marketing foundation can translate into leadership across entrepreneurial and business roles.”
Varun Dua
PGP
Frequently Asked Questions
Everything you need to know about MICA Ahmedabad’s PGDM programmes, admissions, fees, eligibility, scholarships, placements, internships, and student experience.
What is the total fee for the PGDM programme at MICA?
The fee for MICA’s two-year residential PGDM programme is ₹28 lakh for the 2025–27 batch. Financial aid and scholarships are available to eligible students.
Which entrance exams does MICA accept for PGDM admission?
MICA accepts CAT, XAT or GMAT scores. Candidates must also appear for the MICAT entrance examination, followed by Group Exercise (GE) and Personal Interview (PI) for shortlisted candidates.
What are the eligibility criteria for PGDM admission at MICA?
Candidates must have a Bachelor’s degree in any discipline under the 10+2+3 system, recognised by AIU, with a minimum of 50% marks or equivalent CGPA. Final-year students can also apply subject to MICA’s stipulated requirements.
How many seats are available for the PGDM programmes at MICA?
MICA currently has an approved intake of 240 seats across its two-year management programmes: 180 for PGDM-C and 60 for PGDM.
What is the average placement package at MICA?
For the 2024–25 final placements, MICA reported an average CTC of ₹19.22 LPA, with the highest CTC at ₹40.91 LPA and median CTC at ₹18 LPA.
Does MICA provide hostel facilities for students?
Yes. MICA is a residential campus in Ahmedabad and provides hostel accommodation for its students. The campus also includes recreational, sports and other student facilities.
Is MICA approved and accredited?
Yes. MICA’s PGDM and PGDM-C programmes are AICTE approved. MICA’s two-year PGDM programme has also received NBA accreditation through June 2027.
Does MICA offer scholarships or tuition fee waivers?
Yes. MICA offers merit-cum-means scholarships for eligible students. Around 25–30 scholarships may be awarded annually, covering approximately 25% to 100% of tuition fees, subject to the applicable criteria.
What is the admission process for PGDM at MICA?
The process involves submitting CAT/XAT/GMAT scores, appearing for MICAT, and participating in Group Exercise and Personal Interview if shortlisted. Final selection is based on a holistic evaluation of these components along with academic and other profile factors.
Can I apply to MICA with a CMAT score?
No. For the PGDM/PGDM-C programmes, MICA currently accepts CAT, XAT or GMAT as the qualifying entrance score. CMAT is not listed as an accepted exam.
What career opportunities are available after completing a PGDM from MICA?
MICA graduates pursue careers across marketing, brand management, advertising, consulting, analytics, product management, media, technology, BFSI, FMCG, e-commerce and strategy. Recent placements have included roles across marketing & branding, product management, business development, analytics, consulting, technology and communications.
Does MICA provide education loan assistance?
MICA provides guidance regarding education-loan options, but it does not currently have direct bank tie-ups. Students can explore financing options with banks and NBFCs based on their individual eligibility.
What is the duration of the PGDM programme at MICA?
The PGDM and PGDM-C programmes are two-year full-time residential programmes.
What is the summer internship structure at MICA?
MICA includes a summer internship component as part of its postgraduate programmes. In the 2024–25 summer placement cycle, 73 companies participated, with an average stipend of ₹1.61 lakh and the highest stipend of ₹5.76 lakh for a two-month internship.
What is the placement record of MICA?
MICA has maintained a 100% placement record for its PGP programmes. For the 2024–25 final placements, 195 students appeared, with an average CTC of ₹19.22 LPA, median CTC of ₹18 LPA, and highest CTC of ₹40.91 LPA.
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